Frameworks
Pillar–Cluster
Model: Pillars for core services (e.g., SEO in Dubai); clusters answer adjacent questions and comparison pages.
PASTOR for copy: Problem, Amplify, Solution, Transformation, Offer, Response.
AIDA for ads/LPs: Attention, Interest, Desire, Action.
Formats That Work in the UAE Case studies with ROI (AED figures).
Bilingual FAQs.
WhatsApp guides and templates.
Industry reports tailored to Dubai sectors (real estate, hospitality, education).Distribution
Repurpose
long posts into carousels, Reels, LinkedIn posts.
Build
email sequences: awareness → consideration → testimonial → offer.
Measurement
Track
content‑sourced revenue, not only sessions.
Use
UTMs across social and email; model assisted conversions.
FAQs
How many blogs per month? 4–8 is a healthy cadence
for SMEs if quality stays high.
Do I need gated content? For B2B lead gen, yes—ebooks, checklists,
calculators.
Internal link prompts: Link to /services/content/,
/blog/, /contact/.
Content Marketing That Converts in the UAE: Frameworks
& Examples
